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OR/05Online Reputation

What people find when they search your name, and what you can change

Before a first date, a job interview or a rental application, someone will probably type your name into a search bar. What comes back is a mix: your own profiles, a namesake in another state, an old news story, a people-search listing, maybe a court index entry. Very little of it was chosen by you.

This section explains how those results get there and who controls each one. Search engines rank pages, but they don't own them. Publishers decide whether to update an old story. Courts decide what a record says. Platforms decide what stays up under their rules. Knowing which one you're dealing with saves weeks of writing to the wrong people.

We cover correction and removal requests, outdated-content tools, reviews, namesake confusion and the reputation fallout of legal trouble. We don't promise anything will vanish. We do show what can realistically be updated.

Filed in Online Reputation

Records, brokers and what surfaces in search

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